Technomics is a company that provides comprehensive global information, analysis and insights to food industry executives through high quality fact-based consulting, market research, online databases, tracking services and industry event. What they’ve determined recently is that innovative beverage options are increasingly driving restaurant visits for consumers between the ages of 18-44.
- More than two-fifths of consumers call for healthier beverages at restaurants
- At least two-fifths of consumers strongly agree that full service and fat food concepts should offer greater beverage variety
- Fast food concepts dominate with 89% of consumers purchasing their food and/or beverage in the last month at a fast food restaurant, more than any other concept
- Convenience and speed are strong beverage traffic drivers: 44% of consumers say they are more likely to visit concepts with than without a drive-thru for beverage-only occasions.
The consumers in this and similar studies are very representative of your employees so if consumers are looking for healthy varieties and convenience in their beverage choices while out to eat it can be presumed that these same consumers want healthy options and convenience while choosing beverages in the work place.
Rarely do consumer trends in the food and beverage industry line up with human resources’ initiatives. Give your employees and executives exactly what they’re asking for and make the entire office happy.
Not exactly sure where to begin? Call your local Atlanta vending operator, Eagle Vending today at (770) 426-1969 to discuss healthy varieties for your food and beverage service. And while you’re on the phone ask about convenient purchasing methods (i.e. credit cards) for your vending machines. The consumers have spoken, they want healthy, they want it fast and plastic is faster and more convenient (to most) than paper.