How Restaurant Trends May Affect Your Break Room in Atlanta

Technomics is a company that provides comprehensive global information, analysis and Smart Waterinsights to food industry executives through high quality fact-based consulting, market research, online databases, tracking services and industry event. What they’ve determined recently is that innovative beverage options are increasingly driving restaurant visits for consumers between the ages of 18-44.

Girl holding water bottleMore specifically in an update of their Beverage Consumer Trend Report, their findings included that:

  • More than two-fifths of consumers call for healthier beverages at restaurants
  • At least two-fifths of consumers strongly agree that full service and fat food concepts should offer greater beverage variety
  • Fast food concepts dominate with 89% of consumers purchasing their food and/or beverage in the last month at a fast food restaurant, more than any other concept
  • Convenience and speed are strong beverage traffic drivers: 44% of consumers say they are more likely to visit concepts with than without a drive-thru for beverage-only occasions.

You may wonder what any of this has to do with your office’s snack and beverage program but although the correlation might not be obvious it is strong.

The consumers in this and similar studies are very representative of your employees so if VendWrap_mockup_opt3_L1consumers are looking for healthy varieties and convenience in their beverage choices while out to eat it can be presumed that these same consumers want healthy options and convenience while choosing beverages in the work place.

Rarely do consumer trends in the food and beverage industry line up with human resources’ initiatives.  Give your employees and executives exactly what they’re asking for and make the entire office happy.

Not exactly sure where to begin? Call your local Atlanta vending operator, Eagle Vending today at (770) 426-1969 to discuss healthy varieties for your food and beverage service. And while you’re on the phone ask about convenient purchasing methods (i.e. credit cards) for your vending machines. The consumers have spoken, they want healthy, they want it fast and plastic is faster and more convenient (to most) than paper.

Why a Fall Flavor is Becoming an Obsession in Atlanta

In 2013 pumpkin spice sold over $308 million worth of “fall” flavored beverages and treats. Autumn Pumpkin Spice LatteThat’s 14% more than the year prior. And when you take into consideration that this flavor profile is most typically only offered September-December it’s no surprise that in a recent report from Vending Market Watch that 34% of survey respondents associate pumpkin spice as the leading Fall flavor (sorry apple).

And although some (a lot) would credit the PSL (3 letters used in association with Starbuck’s Pumpkin Spice Latte) for initiating this flavor profile buzz, experts are suggesting a variety of reasons why this trend is growing.

1. Absence makes the heart (and taste buds) grow fonder – Although some stores/restaurants in Atlanta are bringing in the pumpkin spice flavors earlier in the year (some as early as August) it’s usually completely off the shelves by the New Year, leaving consumers longing for 8 months until it reappears.

Girl_coffee2. Seasonal can often be perceived as fresher – in one survey 58% of participants said they associated seasonal products with freshness.

3. The tried and true supply and demand theory applies – where apple cider and apple picking are still associated with the Fall season, apples are also in our produce aisles 365 days a year, whereas pumpkins are limited to the Halloween and Thanksgiving season.

4. Its broad definition – Although other seasonal flavorings (i.e. apples and peppermint) are often limited editions on restaurant menus and grocery store shelves, they are also much defined. In contrast “pumpkin spice” is associated with a large variety of flavors including cinnamon, nutmeg, clove, ginger and all spice. In fact in many pumpkin spice products, pumpkin is not even an ingredient.

5. A large variety – Pumpkin spice’s broad definition gives lots of wiggle room for a wide assortment of snack and beverage distributors to cash in on the seasonal jack pot. From beer to cookies to chips, there is something for everyone whether you’re looking for something sweet or savory.

In short, for a number of reasons it looks like pumpkin spice is here to stay. So, if you’re a Coffee Flavorsconsumer we hope you enjoy the seasonal varieties and don’t get too annoyed by the pumpkin spice invasion at your favorite grocery stores, coffee shops and restaurants.

Tell us why you are or aren’t a pumpkin spice fan here. And if you are a fan, feel free to share your favorite treat or recipe here! Call Eagle Vending today at (770) 426-1969 for a free no-obligation consultation of your break room needs!