What’s the world’s second most consumed beverage second only to water?
Tea (that’s right, not coffee)
In 2013 sales of loose, bagged, concentrated and herbal tea in the United States increased by 5.9% and as we enter into 2015 it looks like the rise to fame will continue in Atlanta.
Experts attribute the growing demand to three primary factors:
1. Health/wellness trends
2. Positive media coverage
3. Evolving retail landscape (retail stores are continuing to expand nationwide, providing great consumer access to finer-quality specialty teas – i.e. in 2012 Starbucks spent $620 million on their acquisition of Teavana [North America’s largest retail tea chain])
Furthermore as the media continues to highlight the health benefits of tea (especially green tea) it simultaneously is educating the public on the growing health concerns of other beverage alternatives such as fruit juice and carbonated soda beverages, which not so surprisingly have been consecutively down in sales the last 9 years.
So what does this mean for your business, for your Atlanta break room?
It means in a world where coffee is famous you may want to focus a little more attention on the quieter but more popular star.
Coffee is a wonderful employee benefit but make sure when you’re putting together your beverage program that you remember the teas too. By doing so (statistically) you’ll please more of your employee population.
Not sure where to begin? Call your Atlanta vendor for advice. In the meantime here is some information that may be helpful in determining what varieties you should provide on your break room counter.
Most Popular Loose, Bagged and Concentrated Teas (in order):
1. Black Tea
2. Loose Iced Teas/Powder Tea Mixes
3. Green/White Tea Bags
4. Herbal Beverage Tea Bags – defined
5. Medicinal Tea Bags
Most Popular Herbal and Medicinal Teas
Looking for a office coffee & tea service in your Atlanta break room? Call Eagle Vending today at (770) 426-1969 for a free no-obligation consultation of your break room needs!
For years vending machines have been loved by break rooms everywhere. They offer convenience, provide delicious/healthy snacks and allow a snack/meal break when restaurants and stores may be closed or too far away to access during an allotted break time. However, in these same years, vending machines have been loved to be hated. Products get stuck, change doesn’t dispense, dollar bills (no matter how many times you flatten them) won’t read and in some scenarios products (when they do vend) come through the hatch expired.
In short vending machines are just that: machines. And machines are not perfect. But what if there was a system that was closer to perfect? One that prohibited lost money and stuck product? One that offered even fresher food and guaranteed that customers never had to purchase an outdated product again?
Micro Markets are that system.
A Micro Market operates as a mini convenience store in your Atlanta break rooms in place of typical vending machines. With open shelving for shelf stable products, reach in coolers and freezers and a self-checkout kiosk, customers (your employees) can hold their product before they ever purchase it. Which means in addition to being guaranteed they will receive what they purchased they can also:
• Check expiration dates
• Examine nutritional information (allowing the opportunity to make an informed purchasing decision for their taste buds and their health)
What about money?
Micro Markets use stored value cards, credit cards and finger print recognition to make payment as convenient as possible for your employees. With their stored value cards, employees can upload cash or credit (at the kiosk or online) to make a purchase. The card stores the balance, which means no change is given back (eliminating the coin mechanism which is responsible for roughly 90% of all vending related service calls).
And for freshness?
Those reach in coolers, in addition to beverages; hold FRESH food (not frozen to defrosted, but fresh). Delicious sandwiches, salads, burritos, yogurts, parfaits, wraps, fruit, etc. are now readily accessible to your employees without ever having to leave the office.
So what does all of this mean for your Atlanta business?
• Happier/healthier employees
• Reduction of extended off site employee breaks
• Improvement of employee efficiency
Which in turn increases your company’s bottom line as happy employees will produce better results.
Want to revolutionize your company’s break room with a micro market of your own? Call your Atlanta vendor today and ask what requirements need to be met to qualify for a micro market at your place of business. And when you speak to them make sure to ask about promotions they offer within their markets to increase customer satisfaction (one more thing that will contribute to a happier work place). Call Eagle Vending today at (770) 426.1969 for a free no-obligation consultation of your break room needs!
In the 2014 Nascar season Kevin Harvick claimed the Sprint Cup Series Championship, Chevrolet won the manufacturer’s championship and Kyle Larson was named Rookie of the Year but none of these people/companies are why over 2,000 fans lined up at Victory Lane. Instead, it was a vending machine, a social vending machine dispensing free prizes, which was the source of all the excitement.
Sponsored by AAA & developed by Brightline Interactive in partnership with Aquarius Sports and Entertainment, the vending machines challenged fans’ knowledge of the sport they love by asking them 3 racing related questions. Fans submitted their answers via a touchscreen, along with their email address and in turn received a free at random prize ranging from AAA branded flags to exclusive pit passes.
When commenting on the success of their vending machine, AAA and Brightline both had interesting insights that may help you as you consider your company’s direction for 2015.
“It’s such a simple concept, but one that really elevates fan engagement to another level. Rather than just distributing free gear to fans, the vending machine urged participation within a completely branded environment.” – Matthew Haas, Director of Marketing and Advertising for AAA Mid-Atlantic
“Nascar fans are some of the most passionate fans in sports. The Social Vending machine really tapped into their passion for racing by challenging them with racing trivia, but in doing so rewarding them with fun prizes. It created a unique experience for them to share and in the process amplified AAA’s brand exposure.” – Erik Muendel, CEO and CCO of Brightline
What then are these insights?
As you consider reaching new customers and increasing brand awareness for your company this coming year remember to:
• Keep it Simple
• Entice Customers for their Participation – a branded flag might not be that exciting but the chance to win exclusive pit passes definitely ups the ante
• Tap into Your Customers’ Passion – find out what inspires them and then use that to draw attention to your brand
Best of luck in all of your 2015 endeavors!
Looking for a complete break room service for your Atlanta business? Call Eagle Vending today at (770) 426-1969 for a free no-obligation consultation.